Cadbury Dairy Milk Lickables: Gotta Catch 'Em All!

July 11, 2018

Last Saturday at The Mind Museum, Cadbury launched its most awaited treat for 2018 - The Cadbury Dairy Milk Lickables.

The Cadbury Lickables comes in purple color and in a shape that's similar to an alien spaceship. It is shaped this way for a reason because for every purchase you get a toy - not just any toy but a Cadbury Lickables Pokemon. Isn't that neat?

cadbury lickables


I grew up watching and playing Pokemon so the launch of Cadbury Dairy Milk Lickables in the Philippines isn't just exciting for my son but, for me as well. This is an awesome treat for people collecting Pokemon Toys in the Philippines.

cadbury dairy milk lickables toy
A wild Eevee appeared!


The launch was graced by actress and mom LJ Reyes with her son Aki. LJ explained Aki's extraterrestrial encounter last July 2nd when she snapped a photo of a flying spaceship along the Makati skyline - only to find out that it was not extraterrestrial but it was a Cadbury Lickables spaceship.

LJ reyes
LJ REYES WITH SON AKI (Photo Credit: Philstar.com/Erwin Cagadas)

During the launch, Mondelez Philippines also showed us their newest TVC of the Cadbury Lickables which showcased what you will get for every purchase. Along with the toy, you also get to eat Cadbury chocolate topped with Orea cookies and wheat crispies. The Cadbury Lickables price in the Philippines is PHP 46.50 (SRP)

cadbury lickables


Together with other kids, my son Joaquin was more than excited to grab all the Cadbury Dairy Milk Lickables he could get.

baby eating corndog
Joaquin eating a corndog


The Cadbury Lickables Is Ready For Take-off


In 2017, the Cadbury Lickables was launched in India and it was slowly released into the South East Asian Market this year. It is now available in Malaysia and the Philippines.

Pokemon toy


Mondelez Philippines has always been successful in offering Filipino parents a budget-friendly way to reward their kids. And with the launch of Cadbury Lickables in the Philippines, rewarding our kids couldn't be easier!

As for me, I'd gladly collect all the Cadbury Lickables toys! Grab one now and make sure to catch 'em all!

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